Discover Italy’s Premier Shopping Destination
Welcome to Upim, where shopping feels like home! Our stores are designed to be simple, comfortable, and pleasant, catering to your needs and preferences. At Upim, you’ll find everything you desire for yourself and your loved ones, from clothing to beauty products and home essentials. Enjoy high-quality items at unbeatable Upim prices, because we believe in making quality affordable. What you save can be spent on what truly matters. It’s that straightforward!
Experience a Diverse Range of Choices
Established in 1928 in Verona, Italy, Upim has evolved into the go-to department store for families seeking convenience and exceptional service. With over 400 locations, including specialized outlets for children’s clothing, Upim is strategically situated in city centers, shopping districts, and residential neighborhoods across Italy. We strive to understand the contemporary needs of families, ensuring we remain a reliable presence in your daily life. Our extensive selection includes stylish men’s and women’s apparel, along with the Blukids brand, offering collections for babies (0-36 months), kids (2-8 years), and juniors (9-15 years) made from natural fibers. Plus, explore personal and home care products from our Croff brand. So why wait? Start shopping at Upim today!
Shop with Ease Using Our Gift Card
Find your perfect everyday attire at Upim! Order your Upim gift card today with cryptocurrency. Choose from Bitcoin, Ethereum, Litecoin, Dogecoin, and other cryptocurrencies from our list to treat yourself or surprise a friend, partner, or family member with a thoughtful gift. Explore the latest in comfortable, modern fashion from one of Italy’s most beloved brands!
Explore More Gift Card Options
Visit our gift card store to explore over 2,000 different gift cards. Choose from a variety of cryptocurrencies like Bitcoin, Ethereum, Litecoin, and more, or enjoy the convenience of Visa/Mastercard debit and credit cards for seamless transactions.



